The poor salesman always pitches too soon. I'm reminded of this from a small conference I visited where the poor, unsuspecting punter innocently asks "so what do you do?" and gets bombarded with a 10 minute sales pitch. When you're approached in this way, have a prepared sequence of questions to help you qualify.
e.g. "What business are you in?" "How do you cope with XXX?" "What plans do you have for upgrading your XXXX?"
Commentary and articles about the technology business, sales, marketing and strategy.
Roger Willcocks runs Screen Pages, provider of ecommerce services to the retail, mail order home shopping businesses. Roger Willcocks has enjoyed 20+ years experience in the technology business, spending most of my time on strategy, sales, marketing & business development.Roger Willcocks has pretty unique experience having founded a business (Intelligent Environments), taking it from early stage through to IPO. My roles included sales and marketing strategy and management, product development and project management, international marketing and channel/partner development, through to quoted company leadership as CEO.
Roger Willcocks has worked with a number of technology start-ups, helping them with business strategy, fund-raising, sales and marketing. I have a deep vision for software products and markets, coupled with strong sales and marketing savvy and creativity.
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