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Consulting with Purpose

I am a Business Owner, Entrepreneur, and Board Advisor with a strong track record in eCommerce, 

digital transformation, business planning, professional services, recruitment, strategy and growth. 

Over the past 20 years I have helped Entrepreneur Owned, Private Equity and Venture Capital backed brands and SMEs across a variety of verticals including the following: -

Retail: Apparel and Accessories, Luxury, Home Furnishings, etc.

FMCG: Fruit & Veg, Meat, Alcohol, Confectionary, Health & Beauty, etc.

Manufacturing: Automotive parts, building supplies, etc.

I have also had the pleasure of working with a number of well-known charities and trusts, helping them grow their fundraising through eCommerce initiatives.

I am experienced in starting businesses, running them and advising companies how to change and grow. 

With decades of eCommerce experience across a variety of disciplines, I have various skill sets that you can use to your advantage and hire for specific projects or time periods. I’m an honest and positive professional whose first priority is always the interests of my clients.  

I am London based but willing to travel worldwide.

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Expertise. Intuition. Ingenuity.

Do you have a goal you’re trying to achieve but don’t know where to begin? Let me guide you. Take a look at the list of my services below, and contact me if you have any questions or special requests.

Social network concept


A well-designed e-commerce website can enhance the user experience, making it easier for customers to find, browse and purchase products. This can lead to increased conversion rates, higher sales and ultimately, increased revenue.

Maximizing the user experience on an e-commerce website is critical to ensure that visitors have a positive experience and are more likely to make a purchase. Here are some tips to help improve the user experience on your e-commerce website:

  1. User-friendly website design: The website design should be clean, modern, and easy to navigate. Ensure that the layout is intuitive and user-friendly, with clear calls-to-action and easy access to product information.

  2. Fast loading times: Visitors expect pages to load quickly, so make sure that your website is optimized for speed. Compress images, minify code, and use a content delivery network (CDN) to speed up loading times.

  3. Mobile responsiveness: With more people accessing the internet on mobile devices, it's important to ensure that your website is mobile-responsive. This means that the website should adjust to the screen size of the device being used, and be easy to navigate with a touch interface.

  4. High-quality product images: Use high-quality product images to showcase your products. Allow visitors to zoom in and see different angles of the product.

  5. Easy checkout process: Simplify the checkout process as much as possible. Allow customers to check out as a guest or register an account, and provide clear instructions for entering shipping and payment information.

  6. Clear return policy: Make it easy for customers to understand your return policy. Display it prominently on your website and ensure that it is easy to find.

  7. Personalization: Use customer data to personalize the shopping experience. Recommend products based on past purchases, and offer personalized promotions and discounts.

By following these tips, you can help maximize the user experience on your e-commerce website and increase the likelihood of converting visitors into customers.

Brainstorming Session


The Path to Success

Effective e-commerce leadership requires a diverse set of skills that enable leaders to navigate the unique challenges of the digital retail environment. Some key skills required for e-commerce leadership include:

  1. Strategic thinking: E-commerce leaders need to have a strong strategic mindset and the ability to think long-term. They must be able to develop and execute effective strategies that align with their organization's goals and values.

  2. Digital literacy: E-commerce leaders need to have a deep understanding of digital technologies and be familiar with the latest trends and best practices in online retail. They must be able to leverage digital tools and technologies to optimize their e-commerce operations.

  3. Customer focus: E-commerce leaders must have a strong customer focus and be able to anticipate and respond to changing customer needs and preferences. They must be able to create compelling customer experiences that drive engagement and loyalty.

  4. Data analysis: E-commerce leaders need to have strong data analysis skills and be able to use data to drive informed decision-making. They must be able to identify key performance indicators and use data insights to optimize their e-commerce operations.

  5. Leadership and communication: E-commerce leaders must be effective communicators and able to motivate and inspire their teams to achieve their goals. They must be able to build strong relationships with their employees, partners, and customers.

  6. Adaptability: E-commerce leaders must be able to adapt to change and be flexible in their approach to business. They must be able to pivot quickly in response to new challenges and opportunities.

By possessing these skills, e-commerce leaders can build successful e-commerce businesses that thrive in the competitive online retail landscape. Contact me to find out how I can help today.

Globalization concept


A Comprehensive Approach

SEO (Search Engine Optimization) and digital marketing play a critical role in the success of e-commerce businesses. Here are some of the benefits:

  1. Increased website traffic: SEO and digital marketing can help drive more targeted traffic to your e-commerce website, leading to more potential customers and sales.

  2. Better user experience: By optimizing your website for search engines, you can also improve the user experience for your customers. This can lead to increased engagement, lower bounce rates, and more conversions.

  3. Improved brand awareness: Effective digital marketing campaigns can help increase brand awareness and reach a wider audience. This can help establish your brand as an authority in your industry and increase customer loyalty.

  4. Higher search engine rankings: By optimizing your website for search engines, you can improve your search engine rankings and appear higher in search results. This can lead to more visibility and traffic to your website.

  5. Lower advertising costs: Digital marketing can be a cost-effective way to reach your target audience compared to traditional advertising methods. With effective targeting and optimization, you can achieve a higher return on investment (ROI) on your advertising spend.

  6. Data-driven insights: Digital marketing allows you to collect valuable data and insights about your customers and their behavior. This can help you make more informed decisions about your marketing strategy and improve your e-commerce operations.

Overall, SEO and digital marketing are essential tools for e-commerce businesses to drive traffic, increase sales, and build a strong brand presence online. By leveraging these tactics, e-commerce businesses can stay competitive in the ever-changing digital landscape.

Finance Consultancy


Backed by Real Numbers

Conversion optimization and retention are two key concepts in e-commerce that can help businesses increase revenue and profitability.
Conversion optimization refers to the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or subscribing to a newsletter. This can involve a range of tactics, including improving website design and user experience, optimizing product descriptions and images, streamlining the checkout process, and offering targeted promotions and discounts. By increasing the conversion rate, e-commerce businesses can generate more revenue and improve their return on investment (ROI) for their marketing efforts.
Retention, on the other hand, refers to the process of keeping customers engaged and coming back to a website to make repeat purchases. This can involve strategies such as personalized email marketing campaigns, loyalty programs, targeted promotions and discounts, and excellent customer service. By focusing on retention, e-commerce businesses can improve customer lifetime value (CLV), which is the total amount of revenue a customer generates over the course of their relationship with the business. This can have a significant impact on the profitability of the business, as acquiring new customers can be more expensive than retaining existing ones.
Together, conversion optimization and retention can help e-commerce businesses grow their revenue and profitability over time. By constantly testing and optimizing their strategies, e-commerce businesses can stay competitive in the ever-changing digital landscape and build strong, long-lasting relationships with their customers.



What your Customers Want

Omnichannel e-commerce refers to the practice of providing customers with a seamless and integrated shopping experience across multiple channels, including online and offline channels such as brick-and-mortar stores, mobile apps, social media platforms, and marketplaces.

The goal of omnichannel e-commerce is to provide customers with a consistent and personalized experience across all touchpoints, regardless of where they are in the buying journey. This can involve a range of strategies, including:

  1. Integrating inventory and order management systems across all channels to ensure that customers have access to the same products and services, regardless of where they are shopping.

  2. Providing customers with multiple options for purchasing, such as buy online, pick up in store (BOPIS) or ship from store, to improve convenience and reduce shipping times.

  3. Using data and analytics to personalize the shopping experience for each customer, including personalized recommendations, targeted promotions, and customized product offerings.

  4. Ensuring that the customer experience is consistent across all channels, including visual branding, messaging, and customer service.

By adopting an omnichannel e-commerce strategy, businesses can increase customer loyalty, improve customer retention, and drive more revenue from existing customers. This can help businesses stay competitive in the ever-changing e-commerce landscape and provide customers with the seamless and personalised shopping experience they expect.

Implementation Planning


Critical for Growth

Digital transformation in e-commerce refers to the process of using digital technologies to fundamentally change the way e-commerce businesses operate and interact with their customers. This can involve a wide range of strategies and initiatives, including:

  1. Building an online presence: Creating a user-friendly and effective e-commerce website that showcases products and services, and enables customers to easily browse, compare, and purchase items.

  2. Enhancing customer experience: Using digital technologies to improve the customer experience, such as by offering personalized recommendations, fast and free shipping, easy returns, and customer service via multiple channels.

  3. Leveraging data and analytics: Using data and analytics to gain insights into customer behavior, preferences, and trends, and using this information to optimize marketing strategies, product offerings, and customer engagement.

  4. Adopting automation and AI: Utilizing automation and AI technologies to improve efficiency, reduce costs, and enhance customer experience, such as by using chatbots to provide customer support, or using predictive analytics to optimize inventory management.

  5. Developing new revenue streams: Creating new revenue streams by leveraging digital technologies, such as by offering digital products, subscription services, or by partnering with other businesses to offer complementary products or services.

Digital transformation in e-commerce can help businesses stay competitive in a rapidly evolving market, by enabling them to better serve their customers, improve operational efficiency, and generate new revenue streams. By embracing digital transformation, e-commerce businesses can improve their agility and adaptability, and position themselves for long-term growth and success.

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Some of the companies I have helped grow online

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I have worked Sarah for many years and she is a consummate professional and very conscientious.  She has very high ethics and very dependable. I would recommend working with her without reservation.

Saleh Tassabehji, Firm Consulting, Doha

Sarah has provided invaluable advice and expertise to my company.  She was quick to identify areas where she could add value to my team and operations as a whole.  She was a pleasure to work with.

Jonathan Palling, Adeptis, UK

We wanted a next generation eCommerce site that could give our customers an improved shopping experience across all devices. In short we wanted to future-proof our eCommerce activities for growth.

Jason Larke, Norwich Footwear, UK

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London, United Kingdom

+44 (0)7720399501

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